Founded in 2014, we are a visionary nature, travel, and lifestyle brand dedicated to reconnecting people with the soul of Africa. Like the mighty Baobab tree, we aim to take deep root in Africa, building strong, sustainable foundations that foster eco-conscious meaningful experiences.
Our Mission & Vision
We are on a journey to reignite the connection between people and Africa’s natural and cultural wonders. Through our media, travel, and lifestyle offerings, we inspire a path to self-discovery, sustainability, and mindful living.
Our vision is to become Africa’s most sought-after nature, travel, and lifestyle brand. This commitment is reflected in our logo—a design inspired by Africa’s vibrant landscapes, diverse people, and extraordinary wildlife. It also aligns with our guiding philosophy: "Inspired by Nature."
Our travel design department specializes in curating high-end, tailor-made experiences that offer unparalleled access to Africa’s most breathtaking destinations. We craft private journeys for discerning travelers, including globally renowned entrepreneurs and distinguished personalities from the Forbes list.
With an unwavering commitment to authenticity, luxury, and sustainability, we create travel experiences that leave a lasting impact—both on our clients and the places they visit.
