It Started in Africa
- Located In:
- Size:
- 20-50 employees (Founded in 2010)
- Member Of:
- IATA, TATO & TALA
- Tour Types:
- Custom mid-range & luxury tours that can start every day
- Destinations:
- Price Range:
- $150 to $550 per person per day (USD, excl. int'l flights)
Reviews
Email Cath | 35-50 years of age | Experience level: over 5 safaris
Disappointing ! Even more after It Started in Africa offered to pay me to remove my reviews.
My husband and I selected It Started in Africa as our tour organizer for a 6 day Mount Kilimanjaro hike mainly because of their outstanding reviews and classification on Safaribookings and TripAdvisor. We also chose them because they were very reactive and had a nice website. But our main selection criteria was their ranking on Safaribookings (number 1) and on Trip Advisor (number 10).
The hike itself was satisfying: the guides, cooks and porters were friendly and helpful, BUT our overall experience turned out not to be as good as expected, and there were a lot of “small” details that added together gave us the overall unpleasant feeling that we had somehow been “cheated” by It Started in Africa.
The main issues were:
1. No one was there to meet us when we arrived at Kilimanjaro airport. Sylvia, our tour manager, arrived approximately one hour after our flight had landed and explained that she thought we were arriving on the KLM flight and that she had not been made aware that we were on the Kenya Airways flight. My husband had send Joao all of our flight details, which he had acknowledged receipt of. And even if what Sylvia was telling us was true, she was still 30 minutes late for the KLM flight.
2. The hotel in Arusha (Raha Leo) which was sold to us as part of the package, and included in our contract, was changed at the last minute without us being informed or forewarned. When I checked the rating on Trip Advisor, I realized that the hotel that It Started in Africa put us in (The Torch) had a much lower rating than the hotel that had been sold to us. When reading other traveler reviews posted after our trip (and since then disappeared from Trip Advisor), I realized that we were not the only customers surprised in this way…..
3. As part of the contract, It Started in Africa was supposed to supply us with duvet liners and pillows – we never saw them. The mess tent was tiny and could barely hold our party of 7.
4. My husband was victim of food poisoning and he was so sick that he had to turn back and be evacuated from the mountain. The doctor that we saw when we returned to Joburg confirmed that his disease had nothing to do with altitude sickness but was solely due to food poisoning (most likely the chicken we were served during 3 consecutive days by the It Started in Africa cook). The evacuation until the park gate was organized diligently and professionally by Tanzanian Parks. But once at the gate, the car that It Started in Africa car had sent from Arusha was not there. It was actually our piece of luck, because the It Started in Africa representative in Moshi came to pick us up in order not to keep us waiting and he agreed with us that my husband was in no condition to withstand the 3 hour drive to Arusha. The guides and I had told Sylvia, our tour manager, a number of times over the phone that it made no sense to drive back to Arusha that day, and had requested to stop in Moshi for the night, but she had refused to listen, saying that “she had already booked a room at The Torch in Arusha”. The hotel in Moshi was much nicer than the Torch and we were able to get a good night’s rest.
5. From the beginning of the trip, until the very last day, we were under constant pressure from the chief guides (and from the tour manager on the first day), to leave generous tips to the guides and porters. This gave us the unpleasant feeling that the porters, guides, cooks, etc are so poorly paid by It Started in Africa, that they rely on customers’ tips to keep their staff happy. The documents sent to us before the trip gave clear guidelines about the tipping amounts to be given out and we all know how to read – so why be so insistent during the entire trip? It really made us feel as if we were a bunch of dishonest people who would walk away from our responsibilities, and impacted our relationship with the guides and porters.
6. The number of porters/guides/cooks, etc accompanying us during the trip was never clearly stated to us before the trip. We found out on the first day of the hike that 31 people would be accompanying our group of 7 people. I’m not against employing a large number of people, but I believe that It Started in Africa should have been transparent about this before we signed the contract – as this has an impact on the total amount of the trip (tips are substantial).
7. When we were done with the trip, we were put under a lot of pressure by Sylvia, our tour manager to write good reviews on the spot for them, with them looking over our shoulders. I refused to do it and said I would do it later, as I don’t like being pressured in such a way.
8. Our last night in Arusha was part of the package, and had been paid for and booked through It Started in Africa. When Sylvia told us we would be staying at the Torch again, we refused. Not the rat hole again! Especially considering how weak my husband was. She then suggested Kia Lodge by the airport and warned us that it would be more expensive. We were prepared to pay whatever additional cost there was to pay, as long as the hotel was decent, with water and air conditioning in the rooms. And we also asked if it would be possible for the three guys in our party who were flying out later that day to use our rooms to take a shower. Sylvia promised it all, dropped us off at the hotel reception, and then vanished (very quietly for once). Once she was gone, the hotel manager told us that it would not be possible for our 3 friends to shower (but they were welcome to drink at the bar and eat at the restaurant), and we found that there was no water pressure in our room, making it impossible to shower. And at bedtime, when we turned the air-con on, we found out that it did not work either….. The next morning, there was literally no water at all in the shower! 183 USD for a room with no water and no air-con (supposedly the It Started In Africa special rate, but when I double checked on Trip Advisor, I found the rooms to be sold at 177 USD)….quite pricy, don’t you think?
But here comes the worst part!
When we returned home, I posted a review on Trip Advisor and rated It Started in Africa as "average", considering the problems that we had and the un-kept promises. The next day, Joao, the Happiness Manager, sent me an email with explanations about what happened and offered to pay me 700 USD if I removed my post or upgraded it to Very Good. When I refused, he offered me 1000 USD. After he had my review forcibly removed from Trip Advisor, I posted another review explaining how he tried to bribe me, and I received a 3rd email offering me 2500 USD if I removed my second review. I also noticed that the other average reviews which had been posted on Trip Advisor at around the same time as mine had disappeared. I managed to contact another reviewer who confirmed that he was offered money to remove or upgrade his review.
I then realized why It Started in Africa only had very good and excellent reviews on the internet. It seems that they bribe unhappy customers to remove or change their reviews if they are not 4 or 5 stars. And I cannot help but wonder....how many people were paid in the past? And how many people, like me, selected It Started In Africa mainly because of their track record of excellent and very good reviews and were hugely disappointed? How much money is Joao going to offer me this time, to remove my review from Safaribookings.com? I systematically read travelers' internet reviews before I choose a hotel or a tour organizer. I also believe that it is of utmost importance that travelers who post reviews on these websites do it honestly, as others rely on them to make decisions and chose their tour operator, hotels, restaurants, etc. I could have accepted Joao’s 1000 USD and left it at that, letting other travelers believe that It Started in Africa provides top class service and that they are the best. Maybe they are great for a large number of travelers. But not for me, and I believe that it is unfair to other travelers to keep quiet about what is going on. It Started in Africa’s business practices are unfair and detrimental to all of the tourism industry professionals who work hard and with integrity to please their customers. It Started in Africa need to understand that you cannot hide your flaws forever by bribing customers, and that there are still some people out there who cannot be bought, no matter how much money you offer them. It Started in Africa's cheating attempts turned out to be the most disturbing part of this trip for me. Knowing after hand that others before me may have had a disappointing experience with It Started in Africa, but were paid to remove their reviews, gives me the very unpleasant impression that we were cheated voluntarily by It Started in Africa from the very start.
For this very reason, I would definitely not recommend this Tour operator!
PE
Email Edith, Jorge, Denise and Heldy | 50-65 years of age | Experience level: first safari
It Started in Africa ¿An Option?
I write these commentaries because I believe that we have a responsability with other tourists who, as we did, organize their trips taking into consideration the opinions and commentaries of people in Tripadvisor and Safaribooking.com
I will try to be objective in my commentaries most of all because the experience we lived surpasses all inconveniences and obliges us to put things in their true dimension.
All coordinations were wonderful, Luis Gama as well as Joao Oliveira replied and answered all our questions promptly and clearly.
What did they offer us:
1 "Pickup/dropoff from Kilimanjaro airport":
We arrived to Kilimanjaro¨'s Airport on time, the van that was supposed to pick us up was not there, although we must state that they had arranged for someone to have a poster and explain to us that they were on their way to pick us up.
2. "All our vehicles are extremely well maintained 4x4 Land Cruisers with pop-up open roof":
It called our attention that the van was not as modern as others we had seen picking up groups of turists. The handles of the windows did not work and it was very difficult to open the windows. The door on the right side did not have an internal handle to open it so we always had to ask the guides to open and close the door for us.
The seat on the second row, on the left, was totally broken so it was imposible to go through a long journey without causing back pain. Because of our complains they changed the vehicle. This was worse because the transmition, the springs, the shock absorber and the two back tires broke. It was a miracle that it just added up to a big fright. I want to take this opportunity to thank the African Scenic and the group of young doctors of Hong Kong who so kindly helped us and transported us to our camp. Finally we went back to our first vehicle. They had fixed the seat but, apparently, the steer started to fail and we wondered if we would get to the airport in time for our flight
3 "You will have at your disposal, a pair of High End Large Binoculars (Nixon, Olympus of Bushnell) that will dramatically enhance your safari experience when compared to standard binoculars":
This made us think that each member of the group would have a pair of binoculars. It finally happened but only one pair could be considered "high end", the others were broken or you could not see clearly.
4. "All our safaris have unlimited mileage which means you will be able to do game drives for as long and far as you¨[would like within the parks operational hours": Complied
5. "All National Park entrance and camp site fees": Complied
6. "Accommodation as detailed": Complied to our total satisfaction
7. "All food-breakfasts, packed lunches and evening meals":
The lodges were responsable for our food and the chefs were very kind and prepared special meals according to our alimentary restrictions, if somebody could not eat from the buffet. We were surprised, however, to learn that they did not have our meal restrctions registered, This situation delayed our trip to the Tarangire National Park because we had to look for a restaurant where they could cook special meals.
8 "Bottled wáter and soft drinks": We could always find bottles of water but never soft drinks.
9. "Lonely Planet about Tanzania": In January they offered us that they could buy three of these books in spanish. We paid for them in advance. When we arrived, four months after, they had only two books in english. We understand that it may be dificult to find spanish version but they had four months to do it or warn us that they failed finding them. Finally we got a third book in spanish.
10. "Our guides, which are our real stars and the ones who can make the difference between a nice trip and a once in a lifetime journey that you will never forget for decades to come":
We had Frederick Isangya (Alfred) as our guide in spanish as well as Estomi as our driver. This was a plus as we were told that the presentations were in english and we observed that the driver was the guide in other safaris.
Frederick answered with certitude all our questions relative to the animals, their habitat and behavior. He complimented this information with literature that was in the vehicle and thus allowed us to learn more about this fascinating continent. He always fullfilled our expectations. Estomi is an excellent driver and thanks to his skills the accident we had had no mayor consecuences.
Frederick and Estomi, as the visible face of the Company, had at all times the best disposition to face and solve, in the best way, all the problems and inconveniences during the safari.
When they realized that an adequate lunch pack for one of the members of the group was missing they bought a box and searched for the special meal in a restaurant. They made the necessary coordinations with the Arusha office in order to find a solution to all the inconveniences that arose during the trip and never avoided the reponsability that "It Started in Africa" had towards us.
Conclusion
It Started in Africa did not comply with two fundamental things in order to make a safari successfull : i ) The maintenance of their vehicles and ii) the care of the special food we required.
¿Would we hire "It Started in Africa" again? We dont think so, although we must aknowledge that at all times, through their team, they faced all inconveniences. ¿Would we hire Frederick (Alfred) and Estomi? Yes with no doubt, they were extraordinary.
To finish I would like to state that the group had decided from the very start that nothing would ruin this marvellous adventure and that our motto, in spite of the problems, always was "Hakuna Matata"
I hope our commentaries may be of help to you
ES
Email AGUSTIN | 35-50 years of age | Experience level: first safari
Danger of robbery, low reliability
We made a one week safari in December 2019 with this agency, 2 adults and 4 children. The quality of the different services was acceptable except for the age of the vehicle and the poor reliability of the information offered by e-mail when making the reservation. In our case, the "peculiarity" of the trip with 4 children and the need to ensure their well-being and safety was emphasized. Although we were repeatedly confirmed that everything was safe and according to the needs of children, the result was that what had to have been a dream trip became a nightmare. This agency does not care or take responsibility for the safety of its clients during the trip and as a result of this lack of responsibility they attacked us at knife point when we were with 4 children. The feeling of insecurity in areas outside the national parks resulted in the fact that we could not enjoy the hired trip. From what we have been able to find out, it is an agency that strives to provide rapid responses in the bidding phase with competitive prices, but once you are on the trip completely neglect the clients and their needs, being the most serious and dangerous the fact that they cannot ensure their safety. I would recommend being very careful with this agency, especially if you intend to make a trip with children. In case you have the trip hired, I would recommend having emergency telephone numbers for the Spanish consulate, as well as contracting private insurance with good coverage.