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Serengeti Smile
- Office In:
- Size:
- 50-100 employees (Founded in 2020)
- Member Of:
- Tanzania Tourist Board & AMREY Flying Doctors Insurance
- Tour Types:
- Custom budget & mid-range tours that can start every day
- Destinations:
-
TZ
- Price Range:
- $100 to $500 ppper person per day (USD, excl. int'l flights)

for a custom tour
Your request will be sent directly to the operator
If preferred, you can contact the operator directly
Reviews
Perfect experience
My wife and I went for a 6 day safari which included Tarangerie Park, Central & Northern Serengeti, the Ngorongoro Crater as well as Serval Wildlife Hotel.
Safe to say our experience was life changing.
Our guide Mr. Deo was perfect. With over 10 years of experience, he was very knowledgeable in all aspects, including the vehicle, animals, the best game-drive routes and he even has the eyes of an eagle which helped us spot The Big 5 and more! There were a lot of tiny details of perfectionism we noticed as well, like how there was always fuel and we never had to stop, how there were always water bottles available and how the car was always kept clean.
All the accommodations included were top class, particular the tented camps. The organization, attention to detail and staff hospitality were simply outstanding. Having been to around 20 countries, I can say Tanzania hospitality and service is miles ahead of everyone else.
I am trying to think of some negative points but I don’t have any. I guess that’s as good a reason as I can get to say I highly recommend Serengeti Smile as your safari provider.

Email Divya | 20-35 years of age | Experience level: first safari
Really reliable and safe
TLDR;
5/5 for our guide, Champion — a true ambassador for Serengeti. If you are able to request for him, please do!!
5/5 for the staff at Class Camp Serengeti
3.5/5 for Serengeti Smiles— a reliable company with room for growth.
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We had an incredible trip to Serengeti (6 adults + 1 child), and the highlight — by far — was our guide, Champion. His infectious energy, deep knowledge, and genuine passion for wildlife made this experience unforgettable. We saw an amazing variety of animals, and every moment felt special thanks to him. If I could give a separate 5/5 just for the guide, I would — he truly made the trip.
As for Serengeti Smiles (SS)— the company was reliable and responsive. Their sales team communicated promptly and professionally, and we always felt safe and well-coordinated throughout the journey. Lodging was decent, and the overall experience was very smooth and hassle-free.
That said, there are a few areas where improvement would take the experience from good to exceptional:
Lodging choices could be better optimized — some locations were very remote, requiring long drives that could have been avoided with more thoughtful planning.
The safari van clearly needed maintenance (jammed doors, windows that didn’t open), and we weren’t informed of the AC vs non-AC vehicle option beforehand.
One concerning point: we got a sense that individual 5-star Google ratings are expected from each member of the group — and that these ratings apply not just to our guide or lodge staff, but to Serengeti Smiles as a whole. This presents a problem: while we felt our guide and lodge staff absolutely deserved 5/5, we couldn’t honestly rate the company itself at that level due to other factors. Unfortunately, this seems to impact the guide’s evaluation, even though their performance was exceptional.
We believe there should be a more fair and structured way to separately evaluate the guide, lodge staff, and the company — rather than bundling all feedback into a single rating. Group ratings should also be considered sufficient instead of requiring multiple individual posts. This part of the process is little disappointing because we absolutely loved our experience with the guide and staff, but did not feel we could say much about the company SS without penalizing them

Email Fadiya | 20-35 years of age | Experience level: first safari
Extremely organized and a very good company!
Incredibly helpful and amazing team! Godian from head office and our incredible guide Deo who drove us everywhere! Really appreciate his time and enthusiasm and energy very supportive and I highly recommend anyone going on a safari for the first time with him. We got to see almost every single animal we came to see because he took the hard and long routes just for us. Loved everything about this experience and the reasonable pricing.
Email Judy | 50-65 years of age | Experience level: over 5 safaris
Fabulous from start to finish
What an amazing time we had in Serengeti . Our guide Zac was exceptional . Zac’s knowledge of every park we went to was awesome and his driving skills unbelievable. Zac’s accommodating attitude just added to better this experience . The professionalism from the our tour operator Jeremiah cannot be faulted . Jeremiah’s professionalism and helpfulness was obvious from the first day we enquired and continued all the way through the amazing itinerary he planned . Thank you both for making our trip so memorable.

Email Symone James Abiola | 20-35 years of age | Experience level: first safari
Expert guide, personable, and professional individual.
Our experience with Serengeti Smile and our guide Pius was exceptional. Pius is clearly very knowledgeable, thoughtful, and flexible in providing the absolute best experience possible. He was detail oriented and a joy to travel with. We were able to learn so much about the animals, environments, and also the country of Tanzania. We enjoyed all the accommodations and meals, especially at Serengeti Classic Camp. We did the Serengeti and Ngorogoro experiences and they were unforgettable! Additionally, what makes me extra grateful to Serengeti Smile was their help and coordination in retrieving our luggage which did not arrive with us. This could have been extremely stressful but the office communicated with the airport on our behalf and the luggage was rushed to us the next day. Our guide, Pius, coordinated to pick them up from an airstrip. To me, this signaled the desire to go above and beyond to provide an amazing experience. I would love to come back with family.

Email Simone | 20-35 years of age | Experience level: first safari
Amazing experience with Serengeti smile
Serengetismile gave us an unparalleled safari adventure: reliable, professional, and attentive.
Our safari lasted 4 days during which we experienced unforgettable moments and emotions, enjoying the privilege of observing the main animals of these parks from very, very close.
All of this was possible thanks to our two guides: Champion and Shedrack. Without them, our adventure would never have been so great and special. Extremely knowledgeable and super friendly, thanks to them our experience reached a whole new level of quality.

Email Maria | 20-35 years of age | Experience level: first safari
The best experience with Serengeti smile!
The experience with “Serengeti Smile” was sensational. I highly recommend it to everyone because it’s a 100% reliable company. They fulfilled all our wishes.
Everything was taken care of down to the smallest detail, from the pre-trip communication to the accommodations and the safari itself.
We did a 4-day safari in Tarangire, Serengeti, and Ngorongoro — it was spectacular.
We saw all the main animals of the savannah and had the privilege of witnessing a lioness hunt right before our eyes — what can I say, it was incredible.
Our guides, Champion and Shedrack, were excellent and made everything even more memorable.
They were kind, knowledgeable, very attentive to our needs, and always had a smile and a good mood.

Email Mark G. | 65+ years of age | Experience level: 2-5 safaris
Company and employees are dedicated to creating an unforgettable experience for their clients
From first contact with Eliad all communication was prompt,courteous and extremely helpful - our trip was tailored to what we requested and exceeded our best expectations. This brings me to our guide for the two weeks - Walter- this guy was just phenomenal- apart from the programme laid out for us he had all his own little surprises which enriched an already fantastic trip. On the Park visits he demonstrated an encyclopedic knowledge of not only the animals but also the bird life and allied to his ability to spot things every game drive was engrossing.He is also very attentive and flexible to the needs of his clients and pro-active in altering schedules if situation requires.In summary, Serengeti Smile delivered much more than a Safari package but a wonderful experience which will live long in the memory - the best assets a company has are it's employees and in Eliad & Walter Serengeti have two gems.

Email Kerry | 35-50 years of age | Experience level: 2-5 safaris
Outstanding staff
My group of four people used Serengeti Smiles for one leg of a longer trip across Tanzania and Uganda. While with Serengeti Smiles we visited the Ngorongoro Crater and Tarangire National Park. We were working with pretty tight time constraints but Jonyo in the office did a fantastic job presenting us with multiple itinerary options to suit our needs at different price points. Pricing was clear and transparent throughout. They were very flexible and easy to work with throughout and it never felt like we were just being given cookie cutter options. There were a few unexpected issues with flight timing, lodges being fully booked, etc, and every time Jonyo was able to roll with it and find solutions. Communication was quick and easy thoughout. All lodges were as advertised, no surprises.
On the trip itself, our guide, Zack, did a wonderful job of keeping to our schedule but staying flexible with what we wanted to do and see. He maximized our time in the parks while still getting us to our next destination right on time. Had plenty of knowledge on not just the big charismatic animals but also the smaller animals, birds, etc., and pointed out areas of interest on the drive between sites as well. Vehicle was clean and well maintained, bottled water was always available. No complaints except that we don’t have unlimited time in life, we would’ve gladly spent twice as long.

Email Niraj | 35-50 years of age | Experience level: first safari
excellent
we had a great experience with Serengeti Smile.
Booking agent - Jonyo - We highly recommend him. He booked all our stays and planned out the entire trip. Everything went great.
Guide/driver - Lucas - He was excellent. Saw all big fives. Had 4x4 land cruiser with two rows(not the one with three rows) which was way more comfortable and roomy than the regular land cruisers that has three rows. Lucas is very knowledgeable and patient. We were a family of four and kids of 9 and 13 years of age. Lucas took appropriate time to stop, describe animals and take pictures.
We witness the migration and were staying at different hotels every night. I think it was worth spending night at different places since central, western and northern Serengeti have different ecosystem. We had enough time for shopping and also visit Hindu temple(BAPS) in Arusha.
Overall we were very happy and satisfied with our trip.
Hotels that we stayed at - Maliaka camp, Kirawira Serena camp, Serena lodge in central Serengeti, Mt Meru hotel and Farm of dreams.
All are good hotels.
Thanks.
Disclaimer
- All corporate and/or tour info is provided by Serengeti Smile, not SafariBookings