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Macy   –  
United States US
Visited: June 2023 Reviewed: Jun 11, 2023

Email Macy  |  20-35 years of age  |  Experience level: first safari

The best guide in Tanzania.
5/5

Look no further. I cannot recommend Serengeti Smile, specifically our guide, Ayubu, enough! We went into the experience pretty blind, and we got so so lucky.

I truly believe Ayubu is the best guide in Tanzania. Everywhere we went - from Tarangire to the Serengeti to Ngorongoro - he was head and shoulders above any other guide we interacted with. At one point we had 5 guides following us because they knew Ayubu knew his way around the park and how to best track many of the animals.

From the moment Ayubu picked us up in our Arusha until he dropped us off at the airport, he was incredibly professional, fun, knowledgeable. He made sure we had an incredible experience, understood what we were looking for in the experience and was incredible amenable.

Jaime Martínez de Velasco   –  
Spain ES
Visited: May 2023 Reviewed: Jun 4, 2023

Email Jaime Martínez de Velasco  |  20-35 years of age  |  Experience level: first safari

The best operator in every sense
5/5

My wife and I are very excited to recommend Serengeti Smile. I contacted several companies and Smile were the BEST to interact with, fast to answer emails and WhatsApp, always available for doubts, they adapted to our very specific itinerary while giving the best recommendations and with the best price/value equilibrium. When we arrived in Kilimanjaro Airport, we met John, our guide for the next 6 days, the best we could've asked for: he adapted to all our requests, gave us the best information and had the best conversation. We learnt a lot with him, not only about the Safari itself but also about Tanzania its culture, traditions and society. Game drives were great, we saw thousands of amazing animals, giraffes, zebras, leopards, elephants, hienas,... but it seemed like John had a radar to find SIMBAS (lions). But most of all, we could feel at all times Serengeti Smile were very professional, entirely focused on giving us the best experience... but most of all joyful, kind and great persons.

Tim   –  
United States US
Visited: April 2023 Reviewed: Apr 27, 2023

Email Tim  |  35-50 years of age  |  Experience level: first safari

Responsive, professional, and flexible tour company that showed us the best of Tanzania's parks!
5/5

My girlfriend and I did a 10-day Tanzania safari plus Zanzibar beach vacation with Serengeti Smile, and we have nothing but great things to say about the company and the experience. Frank was extremely responsive and patient with our many requests and questions during the planning phase. He also helped to customize the itinerary so that we could fit in everything we wanted. (If you have a specific hotel that you want to stay at or a park that you want to visit, just ask!).

During our safari, we visited Tarangire National Park, Lake Manyara National Park, Ngorongoro Conservation Area, and Serengeti National Park. Each one was unique, and we still can't decide which was our favorite. (Rainy season is probably not the best time of year for Lake Manyara, as the animals move elsewhere, but we had our most intimate encounter with a herd of elephants there!)

All of the logistics during the trip were very well organized and took all of the stress out of the travel during our visit. Our guide Champion was phenomenal - he was knowledgeable, entertaining, prompt, reliable, and flexible. When we decided we needed to take a half day off from game drives to relax, he retooled our plan to meet our needs. He was always on time to pick us up, and he provided just the right amount of information - enough to feel like we were really learning about the wildlife, landscape, and country, but not so much that we felt overwhelmed.

Each of the hotels we stayed at was incredible - great rooms, beautiful views, nice restaurants, and very friendly, helpful staff. The game drives were the best part - we traveled in late mid to late April, which is supposedly the height of rainy season. It rained heavily most nights, but during the day the weather was perfect - cool enough to keep us comfortable, and just the right amount of clouds to make for stunning photos. Our guide felt bad that we didn't see as many animals in the Serengeti as he would have liked due to the high grasses of rainy season, but we saw way more than we were expecting. Dozens of elephants, giraffes, buffalo, and lions, plus hundreds of thousands of zebras, wildebeest, impalas, and gazelles. And the birds were incredible! Maybe we got lucky during rainy season, but we highly recommend April for the low crowds and enjoyable weather. (Zanzibar was a bit of a different story, as it rained pretty steadily about half of the time, but the other half was sunny and beautiful).

We have just two pieces of advice for travelers, and neither one is meant to reflect negatively on Serengeti Smile. First, beware of the gift shops you may stop at during the safari. At least during the low season, the prices they initial cite for you are outrageous, and many the items that they swear are locally made are the same souvenirs you can buy in countries throughout the region and continent. (I found the same coasters that I had bought in Uganda 10 years ago for $10, and the shop in Tanzania initially asked for $60 for them!). You can negotiate the prices down significantly, but it can be an anxiety-producing experience for those who are not used to bargaining.

Second, we 100% loved the parks we visited near Arusha and would happily go back some day, but we probably don't need to go back to Zanzibar. It is a beautiful place and there are plenty of activities to do, but the economy is based on tourism, so you are constantly hassled by people selling goods and services as soon as you set foot outside your hotel (and sometimes inside of it, when outsiders pass on the beach and try to discretely offer you things until security shoos them away). And after five days of feeling pleasantly isolated in the national parks, the stop and go traffic jams of Stonetown were a bit jarring. That said, the Stonetown tour itself was very interesting and informative, and if you've always wanted to visit Zanzibar, by all means do it, as it is a fascinating place with a unique history. But if you are debating between Zanzibar and a safari, we recommend the safari!

This is the first tour package I've done, so I can't speak to how the value compares to other trips, but we certainly felt like the trip was well worth the expense. Thank you to Serengeti Smile for an enjoyable and unforgettable experience!

Vygantas   –  
Lithuania LT
Visited: February 2023 Reviewed: Mar 14, 2023

Email Vygantas  |  35-50 years of age  |  Experience level: 2-5 safaris

Amazing
5/5

We (three couples) had a private seven days safari. We visited Tarangire, Serengeti, Ngorongoro Crater, Lake Manyara - our trip was amazing!
We were extremely fortunate to see all big 5 as well as an extraordinary number of zebras, antelopes, giraffes and wildebeests.
Our driver, Ayoub Kileo, was a very experienced and professional guide with extensive knowledge of wildlife, exceptional driving skills and extraordinary ability to spot animals. He really made the trip care-free for us and we’re so glad to be guided by him.
We chose Serengeti Smile as Frank was very reactive and offered tailor made itinerary with competitive price. We recommend Serengeti Smile to everyone.

Thanks to Serengeti Smile for making our amazing safari!

Dave   –  
Denmark DK
Visited: February 2023 Reviewed: Feb 28, 2023

Email Dave  |  35-50 years of age  |  Experience level: 2-5 safaris

Passionate new tour operator who delivers on promises!!
5/5

Let me breakdown the review in 4 sections for my 11 days trip in February’2023:

1. Pre-Trip

I had contacted atleast 15 different tour operator with my itinerary for quotes and negotiations. Out of all the responses I had selected Serengeti Smile as they were better in – proposal, responsiveness, flexibility in accommodating plans, price point(though not the cheapest quote) and finally comfort that I felt in dealing / speaking with Frank over video & audio calls. Also, the negotiations and prepayment procedures and acknowledgement of receipts where smooth and on time – hence providing much needed assurance and peace of mind.

2. First 6 days

The first six days (spent 3 each at Ndutu and Seronera) where fantastic and extremely high on energy. Both the guides who accompanied us were fantastic (Peter – extremely knowledgeable on Birds & Champion – great eyes for spotting animals). I am extremely happy that I had them as guide.

3. Next 5 days

For this part – I came back again to Ndutu. The energy of the guides for this part of the trip declined from the level they had set in the first 6 days. Ofcourse I have to mention here that I was doing game drive everyday from 06:30 in the morning till atleast 18:00 and could see that it is taking a physical toll on the guides. As result on few instances, it lead to spending of time on activities that I would have rather spent otherwise.

4. After-Trip

At the end of the trip a session was arranged to take our feedback about the experience – and this was done without the guides being present. I had mentioned the above points to Frank and have suggested some changes which he can incorporate to make the experience even better. Frank was very open to constructive feedback.

To conclude –

- Did Serengeti smile met my expectation – yes

- Waere the promises made during pre-trip fulfilled – yes – exceeded in some occasions

- Would I recommend Serengeti Smile – absolutely YES. It is a relatively new company and wish them best wishes

Thanks for a great experience!! Thanks - Frank, Champion & Peter!!!

Lina   –  
Belgium BE
Visited: January 2023 Reviewed: Feb 4, 2023

Email Lina  |  20-35 years of age  |  Experience level: first safari

Amazing
5/5

My mom and I did the 4 days/3 nights private safari starting from Moshi during which we visited the Tarangire, Seregenti and Ngorongoro Crater, and our trip was a great success.
I chose this company because the manager was very reactive and offered a competitive price, and I made a good decision. During our trip, he was always available and did everything to accomodate our needs.
Our driver and guide Champion was very respectful, laid back and knowledgeable about Tanzania beautiful nature. Our lunchboxes were carefully prepared and delicious, and the pincnic spots inside and outside the parks were great and had all clean amenities. The car was comfortable and Champion's driving skills were on spot, even when the roads were rough. We saw the Big 5 and so many others animals, and beautiful landscapes !
The Serena lodges we stayed at were breathtaking, although we didn't have much time to enjoy our stay because we arrived late and departed early for the safari. Food was great, mostly buffets, and the view from the rooms and the swimming pools were amazing. The only bad experience is that when we arrived at 19:00 the Serena Serengeti full of dust, we didn't have hot water all evening and had to eat dinner with dirty clothes, which was not comfortable at all for a "luxury lodge". Our driver offered to call the next lodge to check in advance for hot water, which was very thoughtful.
Other than that, we had a near perfect experience, we wished had booked one or two more days, especially at Ngorongoro Crater and Seregenti.
Thank you Serengeti Smile for making our first safari so magical !

Alex   –  
United Kingdom UK
Visited: November 2022 Reviewed: Nov 11, 2022

Email Alex  |  20-35 years of age  |  Experience level: first safari

Excellent service, great food, accommodation and guide
5/5

Excellent tour operator, punctual, informative and happy to accommodate

Paul   –  
United States US
Visited: November 2024 Reviewed: Nov 18, 2024

Email Paul  |  35-50 years of age  |  Experience level: first safari

Champion made the trip perfect
5/5

Champion is a wonderful guide--knowledgeable, thoughtful, and patient. We couldn't ask for more. The trip was great. Everything was communicated well and we had flexibility to customize it to our needs. The package had a little bit of everything. We had a variety of national parks and saw so many animals. I never thought I'd see so many elephants in my life! I would recommend it to my friends.

Meg L   –  
United States US
Visited: November 2024 Reviewed: Nov 18, 2024

Email Meg L  |  20-35 years of age  |  Experience level: first safari

Ultimate honeymoon was a dream come true
5/5

What an amazing trip with Serengeti Smile! From the jump, every aspect of our trip was catered to and it made this experience so special.

We arrived just after our wedding and excited to see what we could on safari. Champion was absolutely amazing, knowing so much about each animal and flora.

Despite it being the beginning of wet season, we had such luck seeing the Big Five plus hundreds of other species. My heart was bursting.

The accommodations were top-notch as well and the food at each place was great.

Champion always checked to make sure we were hydrated and okay from the long game drives each day.

This trip was completely worth every penny and I’m so excited to share these stories with friends back home.

Thank you, Serengeti Smile, for making our honeymoon truly spectacular.

Lucy Briggs   –  
United Kingdom UK
Visited: November 2024 Reviewed: Nov 17, 2024

Email Lucy Briggs  |  20-35 years of age  |  Experience level: first safari

Absolutely amazing!!
5/5

This intinery could not have been better planned out, and our guide could not have been more educational, kind and went out of his way to make sure we had the most amazing honeymoon. Shoutout Libes !(arsenals top fan).
He really is so clever, the way he finds the animals for you especially when he knows you want to see it desperately. He knows so much about them too!
All of our lodges were also amazing, can not thank everyone enough.
The itinerary captured Tanzania perfectly. The Serengeti especially was our favourite

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